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About WDDA

Who We Are

An initiative of the National Glass Association, the Window & Door Dealers Alliance (WDDA) represents the interests of retail, wholesale and installing dealers of new and replacement windows, doors, skylights and related building products. The WDDA is the only national business organization advancing the interests of independent window and door dealers.

What We Do

The WDDA informs and connects window and door dealers through events, peer-to-peer networking opportunities, member newsletters and our official publication, Window & Door magazine. WDDA also provides access to cost-saving services and industry discounts to help members build more profitable businesses.


  • Encourages peer interaction. Discover industry best practices at the annual Window & Door Dealer Day, learn about strategies and successes through our Dealer of the Year awards program and network with like-minded, non-competing business peers in our WDDA Peer Group Program.
  • Delivers relevant, timely information. Get the latest information on topics and best practices unique to window and door dealers through Window + Door and our WDWeekly newsletter, as well as through exclusive publications and reports on industry benchmarking, products and trends, and top manufacturers.
  • Helps your business’ bottom line. Secure cost-cutting services with leading brands such as MarketSharp and UPS, and get valuable marketing and sales insights from our Business Education Program.

Build a more profitable business with WDDA